Our Story

Started Here -> Phoenix Arizona

It wasn't planned....

Founded by feeding professionals

We're also Mums!

20,000+ happy Aussie families

& growing every day

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How We Got Here...

We were on exchange with the RAAF in 2020— a little Aussie family living in Phoenix, Arizona, USA. We had packed up our whole lives with two babies, one just 8 months old and the other freshly turned two. I couldn’t work as a dietitian in the US without completing an unpaid internship, so I found myself at home, navigating starting solids all over again—this time in a country with a completely different food supply. I joined countless parenting groups online, searching for guidance, but instead found a wave of misinformation and judgement. So, I decided to create the kind of space I wish existed—and started a Facebook group called Starting Solids Australia. I invited a bunch of other mum friends I knew and from there.... It didn’t take long before it took off.

I spent hours every day answering questions, released E-Books, started individual consultations via telehealth focused on Starting Solids and also launched our first online course.

Family of four standing on a path in a park with trees in the background

Enter... COVID 19

In September 2020, we made the decision to leave the US—and within just two weeks, we had packed up our entire life and were on a plane home with two young kids. After nearly two years abroad, we had cars, a rented home filled with our belongings, and even our dog, who sadly had to stay a little longer. It was chaotic, emotional, and fast—but it also marked the beginning of something new.

Once we were back in Australia, I officially launched our first product range—starting with wholesale while our community continued to grow. In August 2021, our family grew with the arrival of baby Aurora, and with that, a deeper understanding of what Aussie parents truly needed for Starting Solids. It became clear that families deserved better, and so we set out to create it ourselves—designing and launching our very own custom Starting Solids range in October 2022.

Our Approach & Values

We believe there is no one-size-fits-all approach to feeding babies.

Every child is different. Every family’s routine, culture, and preferences are unique. Whether you choose baby-led weaning, traditional spoon-feeding, or a combination of both, our role is to support you in making confident, informed decisions that suit your family.

Our approach is grounded in evidence-based nutrition and responsive feeding practices. We focus on helping parents build positive food relationships from the very beginning.

Our mission is simple: to empower parents with evidence-based education, practical tools, and compassionate support so that starting solids feels informed, calm, and achievable.

Because confident parents raise confident eaters.