Standard ice bricks are made for adult coolers. Stick one in a kid's lunchbox and there's no room left for actual food.

Freezie Fruits are sized for kids' lunches. Cute lemon and strawberry shapes that slot neatly inside your Biggie Box, or tuck into the internal pocket of the Biggie Bag.

Small enough to leave room for the actual lunch. Effective enough to keep yogurt, dairy and wet fruit cool until the lunch bell.

Sold as a set of 2 — one lemon, one strawberry. Pop them in the freezer the night before. Use them again, and again, and again.

A small detail kids notice. And one less melted yogurt to deal with at 3pm.