Product Review: Little Kids Weetbix - Worth The Price?
Weet-bix are a well-loved family breakfast staple in many Australian households. It is a quick and easy breakfast option that can be served in many kids friendly ways with different toppings. Weet-bix are a great source of fibre, energy, protein and iron, so their appeal is as much about nutrition as it is ease!
In 2021 Sanitarium brought out "Weet-Bix Little Kids Essentials" specifically marketed for well…little kids. But does this product justify the increased price tag?
Let's compare the original Weetbix with Weetbix Little Kids
| Little Kids | ||
| Cost | $1.25/100g | $0.58/100g |
| Sodium | 3mg | 89mg |
| Sugar (added) | 0.9g | 1g |
| Protein | 4.5g | 4.1g |
| Fibre | 4.3g | 4.3g |
| Calcium | 126mg | 0g |
| Iron | 3mg | 3mg |
Comparison per serve = 2 biscuits
What we LOVE about this product is the added calcium and lower sodium content — especially in the first year when we’re aiming to keep salt intake minimal for babies.
The added calcium can be a great bonus, although it’s less of a priority if your little one is already getting plenty of calcium from dairy or soy foods, as well as breastmilk or formula.
That said, for babies approaching 1 who are gradually weaning milk feeds — particularly those who are dairy or soy free — Little Kids Weet-Bix can be a helpful extra source of calcium in the diet.
The take home:
Little Kids Weet-Bix is a good product — but not essential. The regular weetbix is also just fine for kids.
It’s nutritionally balanced, a source of whole grains, high in fibre, lower in sugar than a lot of other "kids" cereals and makes a safe everyday option
BUT…
➡️ It’s not dramatically different than regular Weet-Bix. It's double the price when you compare to the value pack of regular Weet-bix.
Essentially you’re paying for:
- added calcium
- reduced sodium
- targeted marketing, positioning and buzz words
When thinking brekky cereals, keep an eye on:
- Sodium content -aiming for <120mg per 100g where you can, to keep it low sodium.
- Sugar- aiming for less than 15g per 100g to keep it low to moderate in sugar content. Lower is better where you can!
- Added iron is a bonus, especially if you have a fussy eater than isn't great with meat
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